Whether you already run a portrait photography business and want to go digital or are looking to build a business from the ground up, this step-by-step book will help you make smart business decisions.

Drawing on the techniques and images of nearly twenty top digital photographers, Lou Jacobs Jr. gives you the inside track on selecting equipment, locating and outfitting a digital photography studio, creating dynamic portraits, designing an efficient workflow, presenting your images to clients, and marketing your work. Individual chapters deal with topics of special interest to general portrait photographers, wedding photographers, and senior portrait photographers.

In the ever-changing world of photography, opportunities for creative and financial success abound­­—and with this insider advice, you'll learn how to take advantage of them. Packed with hot techniques, it's a must-have book!

FEATURES: *Building a business plan and understanding studio expenses *Selecting the right location for your studio *Making smart decisions when picking out cameras, lights, hardware, and software *Tips for general portrait, wedding, and senior-portrait photography businesses *Determining the best strategy for proofing and presenting your images *Establishing a solid marketing plan that attracts new clients

SPECS: 6 X 9, paperback, 150 full color photos, 224 pgs. ISBN: 1-58428-171-5

Lou Jacobs Jr.is a professional photographer whose many articles have appeared in Rangefinder, Popular Photographer, Petersen’s PHOTOgraphic, and Modern Maturity, to name a few. Previously, he has written more than 30 books on various photographic subjects, like lighting, darkroom techniques, close-ups and business.